SCREEN INNOVATIONS CHOOSES CASTER COMMUNICATIONS, INC. AS ITS PUBLIC RELATIONS AGENCY
SCREEN INNOVATIONS CHOOSES CASTER COMMUNICATIONS, INC. AS ITS PUBLIC RELATIONS AGENCY
The additional of International Sales marks the first international representation for the growing company.
Austin, TX – March 1, 2010 – Screen Innovations (SI), the leader in projection screen technology, recently announced the signing of Caster Communications, Inc. as it public relations agency of record. Caster has begun to implement a national PR campaign to broaden awareness of Screen Innovations and its products.
“We are very excited that our growing business has allowed us to hire Caster Communications,” said Ryan Gustafson, president of Screen Innovations. “Caster knows the marketplace better than anyone else and their knowledge and experience will help take SI to a whole new level.”
Based in Austin, TX, Screen Innovations is the leader in projection screen technology. SI develops the most advanced projector screens that effectively address evolving consumer demands for performance, value, and visual appeal-each strategically aligned with today’s demanding high definition HD projector screen trends.
SI’s exclusive technology for Black Diamond has changed the home theater landscape by delivering dramatically higher picture quality at sharply competitive prices. Black Diamond simultaneously enhances contrast, color saturation, depth of field, and video immersion in both bright and dark environments. This represents a quantum leap forward in combined performance and versatility.
Caster Communications provides public relations and marketing services for a wide array of companies and brands engaged in the custom installation channel. Caster’s unique experience in this space provides Screen Innovations a partner who understands the unique nuances of marketing in specialty channels.
