Named after the Egyptian sun god whose light reached everyone, everywhere, ATEN delivers instant, expert support to dealers and installers 24/7/365—on any device, from any jobsite, whenever help is needed.
AUSTIN, TX (June 30, 2026) — Screen Innovations® (SI) and Shade Innovations®, the Austin-based manufacturer of premium projection screens and window coverings sold through the CEDIA custom integration channel in more than 72 countries, today announced ATEN, an AI-powered support assistant built exclusively for its global network of dealers and installers.
Named after the ancient Egyptian sun god whose light reached everyone, everywhere, ATEN was designed to provide instant access to SI expertise—anytime, from anywhere. Whether at a desk, on a jobsite, or atop a ladder on a late Sunday evening, dealers and installers can access accurate guidance and answers in seconds through text or voice.
Purpose-built for the custom integration industry, ATEN has been trained on SI’s extensive library of product documentation, recorded support calls, installation guides, specifications, technical resources, and support knowledge. ATEN delivers immediate assistance across the company’s entire portfolio, including motorized screens, window coverings, Black Diamond®, SI Motor Technology, Zigbee and PoE protocols, the SI Ecosystem, drapery solutions, and more.
The result is faster problem-solving, reduced downtime, and around-the-clock 24/7/365 access to trusted information —without hold times, endless document searches, or waiting for business hours.
What ATEN does for the SI dealer network:
- Answers almost anything. Install steps, setup, troubleshooting, how-to, and smart-home integration questions — answered instantly from SI’s official documentation, never guessed.
- Tracks orders in real time. Enter an order or case number and ATEN returns ship status, tracking, and expected dates on the spot — right when the customer is standing there asking.
- Plans the wireless network. A guided Zigbee planning tool helps installers design a reliable motorized network the first time, killing callbacks before they happen.
- Sees and hears. Snap a photo of a wiring run or a label, or just talk instead of type — built for hands that are already full.
- Knows its lane. When a request needs pricing, custom spicing, or a human, ATEN routes it automatically to the right SI team — Inside Sales or Design Services — with the details attached. Nobody ever hits a dead end.
- Follows you everywhere. ATEN runs in any browser and installs to a phone or desktop home screen like a native app. Sign in once and your conversation history follows you from job site to office — same thread, light or dark mode.
Powered by Claude, focused on SI
Built on Claude, Anthropic’s advanced AI platform, ATEN has been specifically trained on Screen Innovations products, documentation, and dealer workflows. The result is fast, reliable expertise tailored to the way SI dealers work —not a one-size-fits-all chatbot. As SI releases new products and publishes new resources, ATEN continuously learns and improves, delivering smarter support every day with no software to install or updates to manage.
From the SI leadership team
“This is one of the biggest opportunities we’ve ever had to support our dealers and installers around the clock,” said Ryan Gustafson, CEO of Screen Innovations. “Installers shouldn’t have to stop a job and wait for help. With ATEN, expert answers are available instantly by text or voice, anytime, anywhere, 24/7/365. Whether they’re on a ladder, at a jobsite, or working after hours, ATEN is there. The sun never takes a day off, and now neither does our support.”
— Ryan Gustafson, Founder & CEO, Screen Innovations
“ATEN was conceived and developed by SI Technical Support Manager Dan Rosen, who works with dealers and installers every day. ‘I built ATEN because our dealers need answers in real time, not after a phone call and a wait,’ said Rosen. ‘ATEN delivers accurate information directly from our official documentation, never guesses at specs or pricing, and quickly escalates questions to the right person when needed. It helps dealers stay productive in the field while freeing our support team to focus on the more complex challenges that require a human touch.”
— Dan Rosen, SI Technical Support Manager
ATEN Access and availability
ATEN is free for the entire SI dealer network. It runs in any modern web browser and installs on iPhone, Android, Mac, and Windows. It is mobile-friendly, fast, and available in light and dark modes — 24/7/365.
Super-Intelligence. All services 24/7/365.
Meet ATEN: SI support that never sleeps.
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About Screen Innovations® and Shade Innovations®
Screen Innovations® is an Austin–based manufacturer of innovative projection screens, window coverings, and outdoor shading solutions for residential and commercial environments. Products are engineered and built in the company’s 75,000-square-foot manufacturing facility, where a commitment to customer-first design, continuous innovation, and environmentally responsible LEAN manufacturing drives every product development effort.
As the shading division of Screen Innovations, Shade Innovations is an award-winning manufacturer of motorized shading and specialty screen solutions. Its comprehensive motor portfolio includes RF, Zigbee/RF, and RF/PoE technologies designed to deliver the performance, flexibility, and reliability dealers expect. Every SI motor—including PoE models—is bilingual, with RF integrated directly into the motor head, enabling installers to commission shades quickly at the window while maintaining seamless control through external wireless remotes. Together, Screen Innovations and Shade Innovations are recognized for design excellence, technical innovation, and strong dealer partnerships that bring exceptional shading and screen solutions to life.
For interviews, reviews, or more information please contact SI Press Contact.
SI Contact: Ryan Gustafson, Founder/CEO Office: 512-832-6939 email: ryan@screeninnovations.com
SI Press Contact: Roberta Lewis, Tel: 1 (713) 408-9401 email: roberta@robertalewis.com
