Austin, TX — March 17, 2017 — In 2016, Screen Innovations (SI) introduced Zero-G®, a projection screen that seemingly levitates in midair. Zero-G, described by SI as a “Rollable Television®,” is unlike any other screen because there is no black mask in between the top of the viewing surface and the case. Instead, the screen is suspended by Ultra-High Molecular Weight Polyethylene (UHMwPE) cable.

“We ran Zero-G through an extensive destructive testing cycle, and standard aircraft cable continued to have metal failure due to friction created in each individual stainless strand. We moved to UHMwPE cable because it is 80% lighter than a comparably-strong steel cable, far more flexible, longer-lasting, and it maintains its strength and flexibility in all conditions,” said Ryan Paul, Director of Design at SI. “On top of that, it has the lowest carbon footprint across its service life of any comparable alternative. At SI, it takes the best to make the best.”

SI has taken this a step further, by offering these cables in three new color variations: Sky Blue, Forest Green, and Warm Gray (beige) in addition to White, Gray, and Black already available. This gives the integrator the capability to more closely match the existing color in the environment behind the screen—whether it’s a wall, window, or art-deco piece.

“When you match our Zero-G cord colors to the wall, or window behind the screen, it looks as though they completely disappear. It’s incredible.” Says Skyler Meek, Director of Marketing for SI. “SI has always been about the complete experience, encompassing both the image on the screen and how the screen is presented in the room. This is another link in the chain that separates SI from all the noise.”

Zero-G cord colors are available now at no additional charge.

Screen Innovations makes it easy for integrators to choose the right screen for each project based on lighting, room size, seating distance, and more. Visit to check out the Screen Calculator, Screen Wizard, and Projector Wizard online tools.

About Screen Innovations
Founded in Ryan Gustafson’s garage in 2003 in Austin, Texas, Screen Innovations is a leading manufacturer of projection screens and associated technologies for residential and commercial applications. SI’s Black Diamond®, the world’s first and only multidirectional ambient-light-rejecting projection-screen technology, has revolutionized the two-piece projection category.

For a timeline of SI’s achievements, visit:

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